FLSA Classification: Exempt
Job Type: Full-Time | Hybrid
Reports to: President/CEO
Location: Delmarva Peninsula
Job Summary:
Go-Glass ("Everything Glass – Friendly & Fast") is seeking a results-driven Marketing Director / Chief Marketing Officer (CMO) to lead and scale all marketing initiatives across residential, commercial, and auto glass divisions. This role will focus on AI-driven marketing, lead generation, brand growth, and measurable ROI while developing systems that increase call volume, scheduled quotes, and closed jobs.
Candidate Profile:
High-energy, results-oriented marketing leader with strong experience in digital marketing, lead generation, analytics, and AI-driven marketing strategies. The ideal candidate thrives in a fast-paced environment, is data-driven, highly organized, and able to lead teams while maintaining accountability for measurable growth.
Education and Experience:
· Bachelor’s degree in Marketing, Business, Communications, or related field preferred
· 5+ years of senior marketing leadership experience
· Experience implementing AI tools and automation in marketing environments
· Proven success driving revenue growth and managing performance marketing campaigns
Essential Functions:
· Develop and execute marketing strategies across all channels
· Implement AI-first tools for automation, dashboards, and lead nurturing
· Drive social media, paid search, SEO, and multi-channel lead generation
· Manage marketing budget with strong focus on ROI and performance
· Lead and develop a high-performing marketing team
· Analyze KPIs, attribution, and campaign effectiveness to optimize results
· Collaborate with operations and leadership teams to support company growth
Skills & Aptitudes:
· Strong leadership, communication, and organizational skills
· Data-driven mindset with analytical problem-solving abilities
· Experience with digital marketing platforms and CRM systems
· Ability to manage multiple projects and priorities simultaneously
· Strong understanding of branding, customer acquisition, and marketing analytics
Compensation & Benefits:
Competitive salary + uncapped commission (Target $160K+ OTE), performance bonuses, health/dental/vision insurance, 401(k), PTO, and company vehicle or auto allowance.
EEO Statement:
Go Glass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type in accordance with applicable federal, state, and local laws.
Pay: $100,000.00 - $160,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: Hybrid remote in Salisbury, MD 21801